Ways to recruit new members, suggesting things that are most likely to work and those to avoid. It is generally not korfball-specific
Recruitment can be:
Ongoing - getting your name known - this is an attempt to keep new people “ticking over”
Targeted - you set a date and try and get as many people as possible
Targeted recruitment is the most successful as it means you can plan your coaching for new people (rather than having to keep going back to the start all the time when one new person turns up). If you can get a number of beginners starting at the same time they tend to keep coming, whereas individuals are more likely to drift off. Ways to improve the successfulness of targeted recruitment are:
Financial incentive – always make the first session FREE. Say the second session is free if they bring a friend
Think of the time of year. People are most likely to be looking to try a new indoor sport in October (start of winter) and January (New year’s resolution)
Although ongoing recruitment is likely to show less return, it is still a good way to get a few new people each year and should not be ruled out completely.
Remember that recruitment is generally cumulative – don’t rely on only one thing to get people along. Some people may come along the second or third time they hear about something.
|Word of mouth||This is responsible for at least half of all recruitment. Get people to bring along friends or work colleagues. Hearing about it from someone you know will mean you are more likely to consider it.|
|An article in the paper (not to be confused with an advert in the paper – see below)||
Ten years ago,
simply the name of “korfball” was enough to get an article in the paper to
tell people about your club. Now you have to try a bit harder – try and think
of an angle that will make it interesting to the editor e.g. “An alien came
along to my club – you can too” or parachute nude into a football stadium.
Ok, a bit sensationalist but I think you get the idea
One of the most
successful ideas previously has been to go along to an outdoor sporting event
e.g. Rounders that is running on the same evening as your event (so go along
a week or a fortnight before). The thinking is that these people are
relatively sporty and are quite likely to be free on that evening.
Just handing out leaflets to everyone in the street is unlikely to get results
A web site with a
memorable name is likely to be easier for people to remember than a phone
number. Don’t expect to get many people through search engines but get your
web site listed on as many free directories as possible e.g. Goggle groups.
Try and get your event listed on “What’s on” type websites